Sue Feldman, CEOSlide2

Sue Feldman is founder and CEO of Synthexis, a consulting firm that provides business advisory services to vendors and buyers of cognitive computing, search and text analytics technologies. Since 1990, she has been instrumental in shaping market research and understanding in search and text analytics. She speaks frequently at industry events on topics such as trends in computing, conversational systems, big data technologies, and the hidden costs of information work. In 2014, she led a coalition of industry experts to define cognitive computing (see She wrote the chapter on search engines for the Encyclopedia of Library and Information Science, and was the first editor of the IEEE Computer Society’s Digital Library News. Sue’s clients rely on her for strategic advice and business coaching, as well as for her wide network of contacts in the industry. In her book, The Answer Machine (Morgan & Claypool, 2012), Sue discusses the technologies behind information seeking and analysis, and their central role in the future of computing.

Before founding Synthexis, Sue was Vice President for Search and Discovery Technologies at IDC (International Data Corporation), where she directed research on the technologies and markets for search, text analytics, categorization, translation, mobile and rich media search. Prior to coming to IDC, Ms. Feldman was founder and president of Datasearch, an independent technology advisory firm, where she consulted on usability and on information retrieval technologies. She is a founder and former president of the Association of Independent Information Professionals, a member of the Association for Computing Machinery, and has won numerous research and writing awards.

Ms. Feldman holds degrees from Cornell University in linguistics and from the University of Michigan in information science.

Bob Feldman, COOBobBoston

With over 30 years in the high technology industry, Bob Feldman draws on his deep and varied experience in supercomputing, machine vision, and process control.

He is a skilled presenter and technical trainer.  At Cornell University, he developed and managed international outreach and technical training programs for the Cornell National Supercomputing Facility, an NSF-funded supercomputing center. At Cognex Corporation in Natick, MA, he developed and taught technical training courses for machine vision products.   Prior to that, he was a professor at California Polytechnic State University.  He also has designed and analyzed surveys.

Bob received a BA in mathematics and PhD in natural resources from Cornell University, and an MS in computer science from the University of Michigan.


Hadley Reynolds, Principal AnalystHadley pic

Hadley Reynolds is Principal Analyst at NextEra Research and is a Synthexis Associate. Hadley is a trusted researcher, thought leader, and advisor working with leading innovators on best practices for the management of unstructured information. He is a leading analyst of the text analytics, search, content management, and knowledge management industries, researching, speaking, and writing on emerging trends in these technologies and their impact on business practice. In his 30-year career in the software industry, he has been Director, Search & Digital Marketplace Technologies at IDC, Vice President of the Centre for Search Innovation at FAST/Microsoft, and VP and Director of Research at industry analyst Delphi Group, where he led the firm’s coverage of the business impacts of search and other technologies for managing unstructured information. Prior to his work at Delphi, he held executive roles in product management, marketing, and strategy at Project Software & Development, Inc. He is a widely published author, popular speaker at industry events, and frequently quoted commentator in the digital media.

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